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i GAMING BUSINESS • ISSUE 136 • iGB L!VE 2024 All aboutAll about The era of AI-driven personalisation in gaming youyou OFFICIAL MAGAZINE OF ISSUE 136 ● iGB L!VE 2024 PLUS GAMBLING AND RELIGION IN BRAZIL PREPARING FOR THE SUMMER OF SPORT THAI CASINOS DARE TO BE DIFFERENT WELCOME igamingbusiness.com Gaming is rarely dull. There’s always a lot going on, spanning new markets, new technologies, new ways of doing business and new realities the industry must face up to, and we’re covering it all in the latest issue of iGB. As ever, we’ve scanned the global gaming industry to bring you the most pressing developments. Whether that’s trying to fathom why US igaming has stalled (p21) or picking up the pieces from Illinois’ tax raid on sports betting (p82), we’ve got a strong North American presence in the magazine. Elsewhere, as Brazil opens up, we’ve gone beyond looking at regulatory progress to assess the impact of religion on policymaking (p79) and this new market focus continues with a deep dive into Thailand’s casino plans (p43). Here in Europe, we’re in the midst of a sporting summer like no other, and with the Olympics set to start next Friday we’re digging into what operators and suppliers are doing to profit from it all (p34). And then there’s AI. Amara’s Law tells us the impact of new technologies is overstated in the short term, but underestimated in the long term. So to really glean what’s happening now, our cover feature digs into how it is being used today, and finding out whether those driving adoption feel the industry has got to grips with it just yet (p53). Long story short, there’s still a way to go. So as we head to Amsterdam for the final time, enjoy the issue. It’s a labour of love to produce this magazine. We hope it’s useful. Robin Harrison Global content director Printed in the UK by Micropress Ltd. Published by iGaming Business Ltd, 3rd Floor, Bedford House, Fulham Green, 69-79 Fulham High Street, London SW6 3JW, UK. www.igamingbusiness.com iGaming Business is published biannually © iGaming Business Ltd 2024. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application for permission for use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. The paper used within this publication has been sourced from a Chain-of-Custody certified manufacturer, operating within international environmental standards such as ISO14001 and EMAS. This is to ensure sustainable sourcing of the raw materials, sustainable production and to minimise our carbon footprint. ISSN 1756-3437. Global content director Robin Harrison robin.harrison-millan@ clariongaming.com Managing editor, EMEA Nicole Macedo nicole.macedo@ clariongaming.com Managing editor, NA Jill Dorson jill.dorson@clariongaming.com Production editor Guy Parsons Art editor Ogo Ikeogu Reporter Kyle Goldsmith Data analysis Tansu Yilmaz Global head of commercial content Katrina Holmes Managing director Alex Pratt Global portfolio director Richard Linn richard.linn@clariongaming.com Non-executive chairman Michael Caselli michaelc@clariongaming.com Sales director Ian Larcombe ian.larcombe@clariongaming.com Account managers Kane Dalton, Sydnie Hadley-Clarke, Laurie Pilate, Sam Richardson, Jack Rogers, Josh Wright first name.last name@ clariongaming.com EDITOR'S LETTER SIGN UP FOR OUR NEWSLETTERS igamingbusiness. com/newsletter 71 34 Rather than being reactionary the sector needs to get on the front foot when it comes to problem gambling Three of the industry’s big guns tell us how they plan to grab market share this summer iGB L!VE 2024 • ISSUE 136 • 05Betway’s sponsorship portfolio spans a multitude of sports and countries and has powered awareness of its brand across the world. GLOBAL PLAYER WHAT’S INSIDE • iGB L!VE 2024 The personalisation of betting and gaming products is a win-win for the industry, offering enhanced UX and reducing churn. TAILOR-MADE SOLUTION Politics and religion rarely get along – and few LatAm countries have seen religious influence on their gambling policy like Brazil. UNHOLY COMMUNION 79 38 iGB L!VE2024 • ISSUE 136 • 07 53 CONTENTS igamingbusiness.com CONTENTS igamingbusiness.com LET’S GET SOCIAL REGULARS 05 Editor’s letter 10 News TECH & INNOVATION 12 The future belongs to slim, data-based CRM 16 EveryMatrix: Navigating the vertical integration challenge CASINO & GAMES 21 Legalising igaming in the United States is hard – and here’s why 27 The Nigerian igaming opportunity SPORTS BETTING 30 Solving sports betting the AI way 34 Tackling competition this sporting summer FEATURES 38 Betway: Building a global brand from scratch 43 Thailand winning resort race with Japan 53 All about you MARKETING & AFFILIATES 60 Navigating the maximum stake dilemma SOCIAL RESPONSIBILITY 66 How Sustainability Plus can unlock new value in gaming 71 Responsible gambling is a commercial necessity FINANCE 74 Waterhouse VC: Crypto wagering REGULATION 79 Brazil: How does religion influence gambling regulation? 82 Could Illinois’ sports betting tax grab backfire? 86 Wiggin European regulatory roundup DATA 92 H2 igaming dashboard 94 H2 mobile dashboard 96 Top 50 gaming sites MARKETPLACE 98 Advertiser index READ YOUR DIGITAL VERSION AT IGAMING BUSINESS.COM LET’S GET DIGITAL 43 X @IGAMINGBUSINESS FACEBOOK @IGAMINGBUSINESSMAGAZINE LINKEDIN @IGAMING BUSINESS INSTAGRAM @IGAMINGBUSINESS 08 • ISSUE 136 • iGB L!VE 2024Next >